Facebook fights back Fake News

Facebook rolled out its new tools today to help prevent misinformation and combat fake news. The tools will help make it easier to report fake news shared in the News Feed. The company is also working with four independent organizers to fact check and assess accuracy of stories.

Facebook is working with ABC News, FactCheck.org, Politifact, and Snopes, of which all are members of the Poynter International Fact Checking Network. The organizations will have access to a dashboard of fake stories that is populated by Facebook. The articles are checked then marked as disputed. Users will see a banner under articles that reads “Disputed by 3rd Party Fact Checkers” if at least 2 organizations mark a story as disputed. Links to debunk stories will also be posted and be penalized by Facebook to lower its placement in the News Feed.

Facebook will also monitor comments that repeatedly state stories are being fake and will notify users when they share stories that are fake. Facebook employees will also flag personal posts that represent themselves to be news.

“We believe in giving people a voice and that we cannot become arbiters of truth ourselves, so we’re approaching this problem carefully,” said Adam Mosseri, who leads product management for the News Feed, in a blog post. “We’ve focused our efforts on the worst of the worst, on the clear hoaxes spread by spammers for their own gain, and on engaging both our community and third party organizations.”