Google, HTC, Oculus, Samsung, Sony have come together to create the GVRA, Global Virtual Reality Association.

The virtual reality market has gained much traction in the past few years, with several major companies developing their own or buying out VR startups. Currently the market is valued ar $5.2 billion and expected to reach $162 billion by 2020, according to the IDC.

Having mainly been rivals in the VR/AR domain, the companies have come together to promote the further development and adoption of the technology around the world. The GVRA aims to bring together experts to focus on the best practices for the technology. Currently there are many different standards and many apps are only available for certain platforms and headsets.

In their official statement the organization states:

GVRA’s mission is to promote responsible development and adoption of VR globally with best practices, dialogue across stakeholders, and research. GVRA will be a resource for industry, consumers, and policymakers interested in VR.