Microsoft announced a major partnership with Adobe today at Ignite. The partnership focuses on Adobe delivering its cloud services on Microsoft Azure.

Microsoft says Adobe will now make Azure its “preferred cloud platform” for the Adobe Marketing Cloud, Creative Cloud, and Document Cloud services. Adobe will use SQL Server and Azure’s machine learning services provided in the Microsoft Cortana Intelligence Suite.

Satya Nadella, CEO of Microsoft, brought out onto the stage the CEO of Adobe, Shantanu Narayen. “Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen in a statement today. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

The partnership will make it simpler for customers to work across the two services. “Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”